BusinessTimes

  Email marketing remains one of the most effective tactics for driving engagement and sales. But creating and executing successful campaigns takes substantial expertise and effort. Partnering with the right email marketing service agency provides the strategy, creativity, and technology needed to amplify results and ROI. However, not all agencies are created equal. This guide covers how to strategically evaluate options and select the ideal email marketing partner for your business. Clarify Your Goals and Benchmarks Begin by outlining the specific outcomes you aim to achieve through email marketing and agency collaboration. Be detailed about KPIs like: Growing subscriber list size, open rates Increasing click-through and conversion rates Lowering cost per lead or customer acquired Improving campaign ROI Reducing unsubscribe rates Enhancing brand perception among customers Providing tangible goals and benchmarks focuses the discovery process on an aligned partner primed to deliver...